Continuation of Survey Analysis

To find out more about our audience for our Radio News Cast, we conducted an online survey on www.surveymonkey.com. My partner and I divided the questions, here are the results for the questions 6-10:

QUESTION 6: 

In question number 6, we asked our respondents Why they listen to their prefered radio station? We asked this question as this will give us a chance to implement their ideas and thoughts into our audio broadcast. As a result the highest reasons was the music choice and the news content. Therefore we will make sure the news content and music we have in our broadcast is entertaining and suitable for our target audience.

QUESTION 7:

For this question, we wanted to find out why they listen to news casts. In this question we wanted to know broad reasons as this could allow us to choose the types of news we will have and how to present it. The most frequent replies we got was entertainment, so our main aim will be to entertain our audience through our broadcast

QUESTION 8:

Question 8 was more about certain aspects and features our respondents pay attention to that makes that specific radio station stand out. This answer also provided a wide range of answers. The answers were mainly about the content like the news, weather and music.

QUESTION 9:

This question was a more personal question about who the candidates listen to the radio with. This will help us consider any other listeners like older or younger audiences. However the most popular answer was over half listened to the radio by themselves.

QUESTION 10:

As we want our news cast to stand out from the different audio casts, our final question asked about any improvements the respondents could recommend or how overly satisfied they are about audio news casts in general. Most of the answers were that the radio casts were satisfactory and may need improvements like more entertainment and interaction with the audience.